This advertisement from IHOP was created in December of 2012 to promote their "All You Can Eat Pancake" day. The creator of this advertisement wanted to reach an audience of breakfast lovers in the United States. The advertisement portrays gluttony through the phrase "Slather. Pour. Eat. Repeat." this motivates the audience to over-indulge themselves with as many pancakes as they can eat in one sitting. In The Canterbury Tales, the Franklin is described as being custom to live pleasurable, which portrays the deadly sin of gluttony. Chaucer uses these sins as well as physical abnormalities to characterize the social classes because of his personal feelings towards them.
The creator of the ad uses the visual aspect of the stack of pancakes with syrup dripping and butter on top to appeal towards the audiences' appetite. Since most IHOP locations are located inside the United States, the association benefits from "All You Can Eat" campaigns because of the obesity problem within the United States. The large stack of pancakes can also create a sense of competition among the audience because friends and family can compete to see who can eat the most pancakes, contributing to the aspect over over-indulgence. This advertisement is one of many that promotes the concept of "All You Can Eat" supporting the deadly sin of gluttony.
I liked your interpretation of gluttony being one of the causes of the American obesity problem. You did a good job talking about the effect on the audience and the competition it creates.
ReplyDeleteI like that you addressed the deadly sin of gluttony and then gave an example of a character in the tale that suffers from the same deadly sin. I also liked that you described the visual aspects of the advertisement in order to further your analysis of Gluttony.
ReplyDeleteHey girlie! I really liked your post and how you were able to link the advertisement to the obesity problem in the States. Gluttony is definitely a big sin that we face in this country and is present in many advertisements now-a-days. Also, the link to the Franklin was well connected to this ad.
ReplyDeleteI definitely agree that this ad addresses gluttony and how it draws upon the idea that Americans are big eaters. I also thought it was interesting how you saw the ad as promoting competition, I don't think I would have seen that by just looking at the ad.
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